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2011: Elections Saskatchewan Call Centre Campaign
MMI Reservations successively won and executed the contract to provide
call centre services for the Saskatchewan Provincial Elections.




2010: Niagara Region Conservation Authority Selects MMI Reservations as its Camping Reservation Services Provider

The Niagara Region Conservation Authority (NRCA) has signed a contract with MMI Reservations (formerly Mediamix Interactive Inc.) for campaign reservation and management services after examining several camping reservation products. MMI will provide its reservation application, and campground management and operations software to the NRCA for the next five years with an option to renew for an additional five years. As MMI grows its business within Ontario's Conservation Authorities, it is extremely pleased and proud to partner with the NRCA.

2010: Parks Canada Exercises its First Option
In July 2010, Parks Canada exercised the first of two options under its contract with MMI Reservations (formerly Mediamix Interactive Inc.) to extend its campground reservation partnership for an additional two years.

2009: The Province of Newfoundland and Labrador Exercises Contract Option
The Government of Newfoundland and Labrador has signed a 2-year contract with MMI Reservations (formerly Mediamix Interactive Inc.) with a subsequent option to renew for a 5-year term. The fee structure is a "user-pay" model where MMI receives a transaction fee for every reservation, modification, or cancellation made on the system. The estimated value of the contract is $700,000.

The system successfully went live in 2007. Upon their satisfaction of the program and services received, the Province exercised the 5-year additional option term. MMI is extremely pleased with the Province's decision to continue the program, which is an excellent example of a successful public/private partnership.



2009: Grand River Conservation Authority Selects MMI Reservations as its New Campground Reservations and Operations Provider

The Grand River Conservation Authority (GRCA) has selected MMI Reservations (formerly Mediamix Interactive Inc.) as its new campground reservation and campground operating software partner after meeting with several vendors and completing an analysis of available market products. The agreement has been signed for an initial 5-year period with an option for an additional 5-year term.

The GRCA processes approximately 20,000 camping related reservations each season. MMI is extremely pleased to welcome this Conservation Authority to its partnerships and looks forward to providing its best-of-breed services to the GRCA for many years to come.

2007: Essex Region Conservation Authority Selects MMI Reservations
The Essex Region Conservation Authority (ERCA) has signed a contract with MMI Reservations (formerly Mediamix Interactive Inc.) to be its campground reservation services provider. In accordance with their agreement, MMI has deployed its reservation application for the ERCA, including online reservations, contact center assistance, and park operating and management systems.


2006: The Province of Newfoundland and Labrador Selects MMI Reservations as its Camping Reservation Partner

MMI Reservations (formerly Mediamix Interactive Inc.) was recently awarded the contract to provide a campground reservation application and call center services to the Government of Newfoundland and Labrador. The Government of Newfoundland and Labrador selected MMI through an open Request for Proposal (RFP) process, where the MMI reservation and registration application and associated services was chosen as the best solution put forward by bidding vendors.

Reservations will be offered in 13 parks during the operating season from mid May to September each year, however, the reservation line is operational to the public from February to September. Reservations will be made by calling the Parks and Natural Areas Division's campsite vacancy and special event information telephone system at 1-877-214-CAMP (2267), which will be routed to MMI's call center. It is anticipated that the system will be heavily used due to Newfoundland and Labrador's high volume of out-of-province tourists traveling to the province from mainland Canada, the United States, and Europe, as well as because it is widely advertised nationally by the Parks and Natural Areas, and the Tourism Divisions. Global tourism awareness is also provided through the Department's website.

The contract with the Government of Newfoundland and Labrador is for an initial 2-year period with a subsequent option to renew for a 5-year term. The fee structure is a "user-pay" model where MMI receives a transaction fee for every reservation, modification, or cancellation made on the system. The estimated value of the contract is $700,000.


2003: Parks Canada Selects MMI Reservations as its Campground Reservation and Operation Service Provider

"This project was developed in response to demands from campers for a national campground reservation system that would allow them to reserve campsites online. It will provide visitors with a new way to plan their trip to a national park of Canada, and to enjoy the breathtaking scenery, outstanding wildlife viewing and wonderful recreational opportunities they provide."

-Andrew Campbell, Information Management and Chief Information Officer, Parks Canada, 2004.

Parks Canada is committed to the development of a one-stop online park reservation system to meet their demands and, sales and reservations increase while improving the delivery of service through the Internet and World Wide Web. This national campground reservation system is part of a broader Canadian government commitment to facilitate the continued connection of Canadians. It includes managing a reservation service using Web portal and contact center mediums, multiple sales channels, as well as allows for recreation related sales, permits, on-site operations and management, and managing content for the Web-based portal.

A formal proposal process led to MMI being awarded the contract as the prime vendor of record. Key winning factors were based on service provisions built on three core principals: timeliness, flexibility, and efficiency. MMI's strong commitment, and excellent customer service, coupled with a proven track record were major contributors to being selected as the partner of choice. The extensive Request for Proposal (RFP) evaluation criteria included a series of mandatory functional, technical, and corporate requirements, followed by a series of reference checks along with a privacy impact and threat risk analysis. MMI also met the very aggressive timelines required to delivering the working solution.

The new system was piloted in eight of Canada's national parks during the 2004 operating season and was subsequently rolled out nationally in 2005. The contract is valid for seven years with two options to renew for one or two years consecutively. Implementation time was allotted at 70 days and operates on a "user-pay" system. The estimated contract value is in excess of $14 million.
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